Flooring North America
Expanding Growth Through
Customer-Focused Innovation

Mohawk is the most comprehensive and customer-focused residential and commercial flooring provider in North America. In 2021, the Company delivered its largest-ever product launch, highlighting innovation across all categories.

Mohawk uniquely provides carpet collections in SmartStrandTM, polyester, nylon, wool and fiber blends to cover all price points and end-user preferences. Mohawk’s rigid and flexible LVT sales continue to increase through collections with enhanced visuals and performance features. Mohawk’s laminate sales have risen dramatically due to waterproof technology, performance features and surfaces that faithfully reproduce wood and stone finishes. In 2021, Mohawk introduced the first truly waterproof wood flooring that also offers unsurpassed stain and scratch resistance. To increase customer sales, Mohawk also provides retail partners with digital marketing through Omnify, an award-winning platform that captures and tracks leads while streamlining reputation management and digital merchandising.

What We Make

Residential &
Commercial Carpet

Luxury
Vinyl Tile

Premium
Laminate

Sheet Vinyl

Rugs & Mats

Wood Flooring

Major Distribution Channels

Specialty
Retailers

Aligned
Dealers

Home
Centers

Mass
Merchants

New Home
Construction

Commercial

Shared Success with Customers

Mohawk focuses on exceeding customer expectations, and we deliver value for them through superior innovation, execution, quality and service. Our strategies are purposeful: each new product launch is intentionally simplified to make its value proposition straightforward. By reducing the complication within the marketplace and removing clutter from the consumer buying experience, we are making it easier to do business with Mohawk. We also have optimized our product offering to reduce manufacturing complexity, emphasizing key product options at each price point. We have invested in advanced systems and equipment to enhance our quality and productivity, and we continue to focus on process improvements and adding talent in all aspects of the business. We are investing in product development, manufacturing, marketing and logistics to ensure we and our customers both win in a highly competitive marketplace.

Investing with Purpose

By creating ongoing innovation in LVT and laminate, we have differentiated our products in the market. We are significantly outpacing laminate market growth in North America because our premium products deliver design sophistication and waterproof performance that distinguishes them from the competition. To meet accelerating demand, we have strategically invested in expanding laminate capacity, which will address today’s production needs while also providing the technology to develop and execute our next generation of products. We are also constructing a new LVT manufacturing facility to better service our West Coast and Southwest customers. The additional capacity will reinforce Mohawk’s position as the leading domestic LVT supplier, which is particularly important after supply chain disruptions impacted other providers who rely exclusively on imported products. The equipment at our new LVT facility will support continued enhancements to the styling and performance of our collections as we create greater value for our customers.

Opportunities

While expanding capacity in high-growth products is essential, we are also investing in our logistics systems to improve service to customers and in our fiber production, which will improve our efficiencies and carpet styling possibilities. We constantly evaluate internal investments and possible acquisitions with a focus on how we can enhance the business.

Driving Sales Growth Through Differentiation

Most Durable LVT

SolidTech Plus™ rigid vinyl flooring is three times more scratch resistant than typical LVT due to an innovative new tough wear layer with an enhanced lacquer finish. Its unique technology adds enhanced stain and soil protection to ensure easy cleanup. With the patented Uniclic locking system, the collection is 100% waterproof and can be installed over existing hard surface flooring.

Fully Recyclable Carpets

Our unique ReCover^® carpet backing removes latex and polypropylene components of traditional backing and substitutes polyester-based fibers, yielding a fully recyclable product that is also hypoallergenic and VOC free. The backing was initially launched with Mohawk’s proprietary SmartStrand collections, which are constructed with partially plant-based fiber, so the depth of the sustainability story is compounded.

Revolutionary Waterproof Wood

Our worry-free waterproof wood features a patented joint locking system that delivers the only truly watertight wood floors on the market, guaranteed to prevent moisture from reaching the subfloor. Advanced wood laminating technology provides unparalleled scratch protection, fade resistance and dimensional stability. The family-friendly products also include built-in antimicrobial features and a premium attached pad that provides warmth and reduces noise.

Sustainable Commitments

The Climate Pledge
In 2021, Mohawk Group, our North American commercial flooring division, signed The Climate Pledge, committing to achieve net-zero annual carbon emissions by 2040, ten years ahead of the Paris Agreement. By 2022, all Mohawk Group collections will be carbon neutral plus an additional 5% carbon offset, and our carpet tile products already meet this goal. With this new initiative, all Mohawk Group hard and soft surface floors will have a net positive climate impact later this year.
Upcycled Materials
Mohawk is a leader in upcycling post-consumer materials into premium products. In 2021, more than 6.6 billion plastic bottles were converted into polyester carpet and rugs. To produce durable rubber door mats, the Company repurposed almost 50 million pounds of used tires. To manufacture quality carpet cushion, Mohawk processed more than 150 million pounds of scrap foam previously used in automotive or home furnishing products. Mohawk’s U.S. laminate production includes 93% recycled wood content, saving around 430 million pounds of wood in 2021.
Investing in People
Our success depends on the right people doing the right work. We are committed to attracting, retaining and developing the best talent and investing in our employees to create opportunity, growth and engagement at every level. Mohawk’s award-winning training programs yield a high-performance workforce from the plant floor to the executive team. Our world-class safety program has resulted in continuous reductions in workplace injuries and illnesses. Active and ongoing reinforcement of zero tolerance for harassment, discrimination or retaliation has fostered a respectful environment where individuals can fulfill their potential. Finally, physical and mental health resources are available at 20 on-site, near-site and virtual clinics, providing access to affordable, quality care while on the clock.
Product Lifecycle Management
Since its inception in 2006, Mohawk’s ReCover Carpet Recycling program has diverted almost 160 million pounds of carpet away from landfills. After years of success in the commercial sector, in 2021, the program was expanded to include residential carpet. The ReCover program provides anyone an opportunity to recycle carpet — regardless of manufacturer — at the end of its lifecycle through a network of recyclers across North America.

Flooring North America Expanding Growth Through Customer-Focused Innovation