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2019 Annual & Corporate
Responsibility Report

woman holding toddler

Investing in Our People & Communities

Live Mutual in Action

Celebrating the Moments Where Planning Pays Off

In 2019, we launched a new campaign called This Is A Moment You Plan For. To stand out in the category that often depicts the moments of stress that precede the need for a financial plan, our stories capture the relief and freedom that comes with having one.

Each commercial celebrates the end result of planning for different life scenarios from the moment when your child is accepted to her dream college to finally pursuing a passion in retirement to the pure bliss of letting loose at your daughter’s wedding. Those special moments that stay with you are the moments MassMutual wants to help you plan for.

This campaign continues to deliver strong results, increasing consideration for MassMutual’s products and services.

Recognizing Those Who Help Us Get Home for the Holidays

In the spirit of the holidays, we developed a campaign to recognize and celebrate those who help us get home to our loved ones during the holiday season. Thanks Along the Way set out to remind Americans that the holidays are the most mutual time of year—the time to recognize and say thank you to the transit workers, service personnel, and first responders who sacrifice their holidays so that we can get home safely. We launched the campaign the day before Thanksgiving with a branded takeover on iHeart Radio. The MassMutual Thank You Hour was the first-ever radio hour dedicated to celebrating mutuality and thanking the people who work, serve, and think of others during the holidays.

family excited couple at counter of record store father and daughter dancing at wedding