Our Approach to Shared Value and Strategy

Our Vision

To be the premier regional financial institution in America.

Our Mission

Achieve superior economic value for our shareholders over time by making life better for our customers, associates, and communities and creating shared value as we help them meet their financial goals and aspirations.

Our Key Points to Creating Shared Value

• We are not motivated by profit alone. We believe that business is only done well when all stakeholders benefit: our customers, associates, communities, and shareholders.
• Integrity, trust, and respect are fundamental to how we operate. We want to win, but we want to win the right way.
• We only offer customers products and services that they need, want, and understand.
• When our communities are strong and thriving, local businesses also benefit. By investing resources in our communities, we ultimately deliver value to our shareholders as well.

Our Values

Our values reflect how we will reach our vision, deliver our mission, and execute our purpose every day we come to work. These values serve as the measuring stick by which to judge our behavior and results:

Put people first • Do what is right • Focus on your customer • Reach higher • Enjoy life

Our Strategy

Our vision, mission, and values continue to be the foundational elements of our 2022-2024 Strategic Plan and are integral to our ability to serve and support our customers, communities, associates, and shareholders. Our strategic priorities and values balance the needs of all of these stakeholders.

Regions believes that local, relationship banking powered by great technology done well and at scale differentiates us in the markets we serve.

We also believe that our strategic focus in three key areas will help us deliver consistent sustainable long-term performance and shared value:

• Lean into our strengths: We will continue to focus on what makes us unique and what we can control. Through this approach, we will create shared value, benefiting the Company, our customers, our shareholders, and our communities.
• Execute and compete with purpose and passion: We have plans to grow efficiently and effectively. We will do this by continuously improving how we work and growing in areas where we have unique expertise and outsized opportunity.
• Innovate through digital and data: We have an initiative to successfully modernize our core systems and transform our operations while continuing to innovate, focused on client-centric themes — Personalization, Protection, Advice and Guidance, and Convenience.

Each of the Company’s business groups is responsible for creating its own strategic plan. These plans include ESG elements that contribute to Regions’ overall strategic plan, which is presented to the Board. During the strategic planning process, and throughout the year, our strategy and business decisions are informed by feedback from stakeholders including customers, associates, community partners, and shareholders.

Values-Based Governance

At Regions, we strive to use our corporate values as a lens through which decisions should be made. Regions’ Board provides guidance for sound decision-making and accountability and oversees management, who ensure our compliance with laws and regulations. Maintaining legal and regulatory compliance is a minimum standard, and we endeavor to exceed this baseline by implementing leading governance practices.

Further, we strive to conduct business according to the highest ethical standards, as evidenced by our Code of Business Conduct and Ethics (Code of Conduct) applicable to all associates and Directors, as well as our Code of Ethics for Senior Financial Officers and our Supplier Code of Conduct applicable to our suppliers and vendors. Our associates and Directors take these ethical responsibilities seriously and are mindful of our values; in particular, to do what is right. We maintain an environment of openness and transparency and take every opportunity to protect our culture by promoting Regions’ values. Our customers, shareholders, communities, and associates expect no less of us if they are to continue placing their trust and confidence in us.

The Board and management understand that good governance is the foundation of sustainable business and is necessary for creating shareholder value over the long term.