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Business

Strategy Overview

Regions is focused on generating consistent, sustainable, long-term performance and shared value for all stakeholders through every business cycle. Our focus, along with our vision, mission and values, guide our strategy and help us realize measurable progress, year after year.

To compete in a unique operating environment, Regions will continue to focus on what we can control. We execute against our three strategic priorities, which balance the needs of our customers, communities, associates, and shareholders. We take various actions to deliver strong financial results and create shared value against our priorities, and because of that, success is measured in many ways.

Strategic Principles

Lean into
Our Strengths

How We Do It

By leveraging our culture to create shared value, focusing on our customers, building the best team, investing in our markets, and managing dynamic risk.

2021 Achievements

Developed and implemented several associate career development programs designed to draw out the potential of our associates to adapt, reskill, and assume new roles within the organization.

Expanded associate DEI Networks and made meaningful progress in increasing diverse candidates and hires in the talent pipeline.

Invested in our recruiting platform and process to improve the way we recruit, where we recruit, and the candidate experience we provide.

Execute and
Compete with
Purpose and Passion

How We Do It

By effectively managing credit risk, delivering competitive segment strategies, working to continuously improve, strategic capital planning, balance sheet protection through hedging, pursuing mergers and acquisitions activities, and maintaining mature ESG strategies and practices.

2021 Achievements

Grew revenue by 2 percent and 3 percent on an adjusted basis (non-GAAP);(1) achieved the highest pre-tax pre-provision income that Regions has ever reported in a fiscal year, increasing by 2 percent in 2021 over the prior year.

Delivered net retail checking account growth that exceeded the previous three years combined.

Grew consumer checking accounts by 3 percent, small business checking accounts by 5 percent and increased corporate loan production by 30 percent.

Pursued revenue growth initiatives, including the acquisitions of home improvement lender EnerBank USA and capital markets firms Sabal Capital Partners and Clearsight Advisors.

(1) See reconciliations in Regions’ Schedule 14A Definitive Proxy Statement filed with the SEC on March 4, 2022.

Innovate
Through Digital
and Data

How We Do It

By making disciplined investments in
new capabilities, optimizing operations and leveraging technology, beginning a multi-year initiative to modernize core systems, enabling rapid delivery, and evolving our approach to meet
tomorrow’s customer needs.

2021 Achievements

Demonstrated continuous growth in key areas of Digital during the year, including:

  • Digital usage, with 3.1 million active digital users (7 percent increase year-over-year).
  • Mobile active users (12 percent increase year-over-year).
  • Digital transactions, which constituted nearly 70 percent of all consumer customer-initiated transactions.

Began effort toward modernization of our core deposit and lending systems, as well as new fulfillment and servicing platforms for real estate loans.

Further improved resiliency and security through fraud analytics, data protection, due diligence, data recovery, and authentication measures.

Introduced a Board-level Technology Committee to oversee and support Regions’ technology and innovation initiatives.