Our Strategy

Based on our belief that growth is Newell Rubbermaid’s primary source of long-term value creation, we introduced the Growth Game Plan in February 2012. The Growth Game Plan is a transformative strategy calling for sharper portfolio choices in order to accelerate growth in our businesses with the greatest right to win, strengthen our market share positions in the developed world and expand our geographic footprint in a select group of businesses with attractive growth potential. By creating clear portfolio choices and a consistent view of how to win in the marketplace, the Growth Game Plan is designed to accelerate performance and make Newell Rubbermaid a bigger, faster-growing, more global, more profitable company.