To grow and succeed in global markets, brands must deliver big ideas and disruptive innovation. These big ideas, along with sharpened brand positioning and a full funnel of innovative new products, originate in our Development pillar. The creative minds in our global development organization develop products with a true point of difference through superior design and product experience. Our customers want brand leaders who can build categories by bringing innovation that meaningfully increases consumption or value. We’ll focus on the products and brands that have the best strategic fit with the Growth Game Plan and the largest growth potential, scalable ideas that matter to consumers and end-users and will travel across markets. We’ll channel our resources into the big brand ideas that can help us build big businesses.