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Newell Rubbermaid

2015 annual report

It’s Working

The Growth Game Plan is our transformative strategy for driving accelerated growth and performance at Newell Rubbermaid. By simplifying the organization and freeing up resources to increase investment in brand support and strengthened capabilities, we are building a bigger, faster-growing, more global and more profitable company.

The Growth Game Plan Is Working…

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It’s Working
for ...

With intense focus on consumer insights, innovation and marketing, we are making bigger, more strategic investments in our brands to drive accelerated growth.

It’s Working for
our Brands

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Understanding consumers’ needs and behaviors is the foundation for best serving our customers. We’re becoming the partner of choice for growth by working in collaboration with our strategic retail customers to help drive both sales and category growth.

It’s Working for
our customers

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Using the principles of The Newell Way, we are putting the consumer first in everything we do and embracing growth as the energy that powers us. We’re building exceptional leadership at every level in the organization that will help accelerate the company’s performance and drive its transformation forward.

It’s Working for
our people

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It’s Working for
our shareholders

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