PORTFOLIO /
Making Sharper
Portfolio Choices
As part of the execution of our Growth Game Plan, we continue to strengthen our portfolio, pivoting the business toward higher-growth, higher-margin opportunities while simultaneously exiting businesses that offer less strategic potential. Since implementing the Growth Game Plan in 2012, we have acquired four new businesses that complement our core product portfolio, are collectively growth and margin accretive, and generate more than $500 million in annual revenues. These newly added businesses include Elmer’s Products, Inc., Contigo®, Baby Jogger® and bubba® brands, all featuring leading products in their respective categories.
WRITING
$1.8 billion IN ANNUAL SALES
As the global leader in writing products, Newell Rubbermaid’s Writing business segment’s powerful lineup is led by Sharpie® markers and pens, Paper Mate® pens and pencils, Expo® dry erase markers, Elmer’s® glue, Mr. Sketch® scented markers and crayons, Parker® and Waterman® fine writing instruments, Prismacolor® art supplies and X-acto® knives. From encouraging self-expression on almost any canvas and creating an unparalleled, effortless writing experience in an everyday pen, to introducing the next generation of young professionals to fine writing, Newell Rubbermaid’s Writing brands are changing the way consumers write worldwide. Dymo provides businesses, educational institutions and consumers with innovative ways to share, manage and organize information with improved efficiency and satisfaction. Newell Rubbermaid’s Writing brands deliver superior performance, design and innovation in products that consumers of all ages around the world use every day.
home solutions
$1.7 billion IN ANNUAL SALES
Newell Rubbermaid’s trusted Home Solutions brands enhance consumers’ lives where they live, work and play. Rubbermaid, Contigo, bubba, Calphalon and Goody offer consumers an expansive line of home and food storage solutions, on-the-go thermal and hydration beverage containers, premium cookware and hair styling tools. From helping busy families get their lives in order so they are free to live them, to inspiring home cooks to express and share their culinary passion, our Home Solutions segment comprises some of the company’s most iconic brands, helping to meet consumers’ needs every day.
commercial products
$0.8 billion IN ANNUAL SALES
Newell Rubbermaid’s Commercial Products business segment is well-positioned to provide commercial cleaning and maintenance solutions that enhance productivity and performance worldwide. Our Commercial Products segment wins loyalty through providing solutions that deliver productivity, efficiency and performance across categories. Rubbermaid Commercial Products provides commercial and institutional solutions in the food services, sanitary maintenance, waste handling, material transport and safety product categories.
baby & parenting
$0.8 billion IN ANNUAL SALES
With our highly trusted brands, including Graco®, Baby Jogger® and Aprica®, our Baby & Parenting business segment represents the highest commitment to quality, comfort and safety, offering consumers an expansive line of innovative infant and juvenile products. Our Baby & Parenting brands deliver innovation that truly matters to parents worldwide. So whether it is helping first-time moms build the confidence to enjoy the wonders of parenthood, or creating sleek and lightweight products for active parents on the go, Graco, Baby Jogger and Aprica help parents and children worldwide get the most out of life.
tools
$0.8 billion IN ANNUAL SALES
From construction sites to steel yards, from woodshops to industrial facilities, Newell Rubbermaid’s Tools business segment helps professional end-users get the job done right. Irwin manufactures and markets professional-grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. Lenox, which has been developing premium-performance tools for nearly a century, designs and manufactures superior power tool accessories, hand tools and band saw blades. The HILMOR® brand revolutionizes the heating, ventilation and air conditioning/refrigeration (HVAC/R) category with innovations that make technicians’ jobs easier and more efficient.