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Business Strategy Overview

Regions is focused on generating consistent, sustainable, long-term performance and shared value for all stakeholders through every business cycle. Our focus, along with our vision, mission and values, guides our strategy and helps us realize measurable progress, year after year.

During 2020, despite the uncertainty and disruption, day-to-day operations continued to execute against our strategic priorities, which are:

Lean into our
strengths.

Execute and compete with purpose and passion.

Innovate through
digital and data.

Because we take various actions to deliver strong financial results and create shared value, success is measured in many ways. Here are some recent examples of value we deliver for our stakeholders:

Leaning into Our Strengths

Delivered personalized advice and guidance to customers by equipping our talented bankers with the best technology and training.

Expanded associate Diversity Networks and made meaningful progress in increasing diverse candidates and hires in the talent pipeline.

Improved internal mobility for all associates through enhanced career mapping, succession planning, and cross-functional training.

Ranked first among regional banks in the J.D. Power 2020 U.S. Online Banking Satisfaction survey, a testament to Regions’ highly engaged associates.

Continuously Improving

Grew revenue by 7 percent; on an adjusted basis1 revenue growth was 6 percent. Record pre-tax pre-provision income1 increased 11 percent over the prior year and adjusted pre-tax pre-provision income1 increased 9 percent to its highest level in more than a decade.

Improved adjusted efficiency ratio1 by 140 basis points to 56.6 percent for the full year 2020.

Grew consumer and small business checking accounts. Also increased corporate loan production by 6 percent, while achieving adjusted average loan1 growth of 3.7 percent.

Completed 48 continuous improvement initiatives.

Driving Innovation Through Digital and Data

Continued to meet customers’ rapidly changing needs, in part because of ongoing omnichannel delivery investments.

Increased mobile transaction volume by 33 percent and by 50 percent in dollars in 2020, with emails and chats now representing 8 percent of total contacts with our customers.

Converted to online applications and enabled 139 forms to be executed through eSignature.

Redesigned Regions’ mobile app to include expanded convenient servicing tools such as recurring transfers, credit card payment details, and customer profile updates.

Making Strategic and Disciplined Investments

Strengthened mortgage business with the strategic addition of more mortgage loan officers, generating 113.8 percent growth in mortgage production in 2020 from the previous year.

Acquired Ascentium Capital LLC, an equipment finance lender providing financing of essential-use equipment for small business customers through a technology-enabled model that delivers same-day credit decisions and funding.

Continued a multi-year process to replace core loan and deposit systems.

  1. Non-GAAP; see reconciliations in Regions’ Annual Report on Form 10-K filed February 24, 2021 and Definitive Proxy Statement filed March 5, 2021.