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How We Are Generating
Consistent, Sustainable,
Long-Term Performance

Improve. Continuously. Every Day.

Regions’ culture of continuous improvement means our team approaches their work with one mission top- of-mind: How can we serve our stakeholders better today than yesterday?

At Regions it means leaning into our strengths — strong customer relationships, attractive growth markets, top banking talent and a winning culture. It also means operating in socially responsible and environmentally sound ways that make life better for all. Here is how the Regions team is continuously improving to generate consistent, sustainable, long-term performance.

Keep It Simple.

Operating more efficiently positions our business to consistently grow and perform through business cycles, and operating more effectively positions us to better serve our customers — both key to sustaining long-term performance. And, both recognize that that we need to make banking easier for our customers and associates. Through our Continuous Improvement initiative, also referred to as Simplify and Grow, we are streamlining the organization, simplifying systems and reducing layers — all of which make Regions run better and faster. We are more than two years into this and realizing meaningful bottom-line impacts from a combination of revenue-generating and expense-saving initiatives.

PROGRESS

  • 27 of 67 Continuous Improvement initiatives completed
  • Reduced commercial loan approval times from nine to three days
  • Eliminated 650,000 feet of corporate and retail space
  • Up to 15% savings through strategic sourcing

Go Digital —
Here, There and Everywhere.

Superior customer service has long been a hallmark of Regions’ success. Today, delivering great service is a multi-channel proposition — in the branch, at an ATM, on mobile and online banking platforms and through call centers — that requires great technology. That is why we are prioritizing investments in innovation, technology and talent that ensure we are providing our customers with digital experiences that are seamless, smooth, fast, secure and convenient.

PROGRESS

  • 8% of workforce technology-focused
  • 2.7 million active digital users
  • 19% increase YTD in checking accounts opened
    through digital channels
  • 63% YOY increase in consumer on-line applications
  • JD Power - #1 in Online Banking

Grow More Intelligent.

By leveraging artificial intelligence, machine learning and data and analytics, we are making more efficient and better-informed decisions. As an example, our contact center virtual banker, an AI tool named ReggieSM, handles frequently asked online banking questions, processes customer profile updates and performs bank card maintenance activities. Its counterpart, ROSIESM (Regions Optimal Solutions Intelligence Engine), scours big data to deliver personalized recommendations in less than a second to our bankers, who, in turn, present them to customers. The result is advanced technological insight that helps us deliver a higher degree of personalization to our customers.

PROGRESS

  • 1.5 million customer calls handled by Reggie
  • 65 million personalized recommendations delivered to bankers
  • 38 million recommendations presented to customers by a banker
  • 7% more revenue produced on a per-customer basis

Bank More Sustainably.

A better customer experience. A more efficient banking transaction. A positive environmental benefit. Those are the types of win-win-win results we believe that innovation is delivering for Regions. The use of eSignature capabilities for services such as consumer lending is an example of how digitizing and scaling a common banking transaction also enables us to be better stewards of our environment through reduced paper usage. We are also addressing our environmental impact through continued progress toward our energy and emissions reduction goals.

PROGRESS

  • 28% reduction in Scope 1 and 2 greenhouse gas emissions
    since 2015
  • 19% reduction in energy usage since 2015
  • 1.18 million transactions completed using eSignature in 2019

Invest to Make a Difference.

Our ability to deliver consistent, sustainable, long-term performance remains dependent on our robust culture, a talented and engaged team and strong banking communities. In 2019, we have made significant investments that benefit associates and their families. We are also increasing training to help associates advance in their careers today and be well prepared for a future that will be increasingly technology-driven. In our communities, we have made improvements and investments that create new community development lending and investment opportunities and that bring greater strategic focus and impact to the activities of the Regions Foundation®.

PROGRESS

  • Increased entry-level wage to $15 an hour
  • Expanded parental leave
  • Increased 401(k) Plan match from 4% to 5%
  • Increased the Regions Foundation endowment to $100 million
  • Donated 88,000 hours in volunteer service

Respond Responsibly
to COVID-19.

At Regions, we strive to put people first and do what is right. As of the date of this report, our top priorities throughout the COVID-19 pandemic have been to protect the health and safety of customers and associates and to provide financial access, assistance and guidance for customers, businesses and the communities we serve. The Regions Pandemic Response Team is providing an organized response to the constantly evolving global health crisis. Based on this team’s work, Regions has taken steps to protect our associates and position ourselves to help prevent the virus from spreading further, while still giving us the ability to support our customers and provide them with the resources they need. Some of these steps include creating and implementing plans to ensure all critical business operations are staffed appropriately, while allowing a meaningful number of Regions associates to work remotely; limiting in-person branch banking services to drive-through options or in-office appointments; and enhancing facility cleaning, supplemented by providing uniform guidance to associates regarding social distancing and other measures recommended by the Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO) and the Occupational Safety and Health Administration (OSHA).

Throughout this report, readers can find additional information about how Regions is currently responding to the evolving nature of the COVID-19 pandemic and working to enhance our business resiliency.

Further discussion of our business as it relates to the COVID-19 pandemic can be found in our Form 10-Q for the quarterly period ended March 31, 2020, which was filed with the Securities and Exchange Commission on May 6, 2020.

Stand Together.

In the days following the deadly arrest of George Floyd in Minneapolis, Americans across the country took to the streets to protest racial injustice. Following are excerpts of messages sent to associates by Regions’ leadership to reaffirm our position on diversity and inclusion and to reiterate the importance of accelerating dialogue for change.

Reflecting on these tragic events and our path forward, I am even more proud of the culture of inclusion we are building at Regions. Dedicating time, as we have, to deeper conversations and richer dialogue around culture and heritage is helping us better understand each other. In turn, we must take those conversations back to our homes and communities, in hopes that we can do our part to drive change…

Now, more than ever, is the time for us all to further strengthen our commitment to diversity and inclusion. We must have a collective purpose to ensure we’re fostering a culture that acknowledges the pain and struggle people around us are experiencing. I’m confident as a Regions team, we will act on this purpose and bring to life our values and mission in a way we haven’t seen before.

John Turner,
President and Chief Executive Officer

Further, recent events have reminded us why it’s so important to build on what we are doing at Regions by having an open, honest, and ongoing conversation about diversity and inclusion. Through dialogue in our Conversations with Clara series and Table Talks, we are working to help us all understand, accept, and embrace our differences and the histories that have shaped who we are…

We encourage everyone to commit to learn more about the culture and heritage of people from different backgrounds. We encourage you to challenge your own thinking — and consider how you can be a part of positive change.

Clara Green,
Executive Vice President and Head of Diversity and Inclusion