During 2015, we introduced The Newell Way, a critical component of the Growth Game Plan that articulates a vision for what it feels like to work at Newell and the aspirations we have on our journey to become a faster-growing, more profitable, more global company. The Newell Way describes the choices we are making and how we intend to think, act and lead as we build Newell into the company we aspire it to be. The key tenet of The Newell Way is to put consumers first in everything we do. This is necessary to deliver growth, which is the energy that powers us. When our consumers benefit, so do our customers, our employees and our investors.

It is important to note that The Newell Way is not simply a means to improve business results; it is a means to improve personal results and should serve as a compass or touchstone for our people. That’s because we believe the company will not realize its full potential without individuals contributing at their full potential.The Newell Way was developed by a collective voice of Newell employees. The development was a collaborative process in which we sought input and feedback from our Employee Insights Teams and other employee groups. We also brought nearly 200 Newell leaders together at the Harvard Leadership Summit, where they studied the craft of creating company culture and values. Here, through healthy discussion and debate, The Newell Way emerged.

Using the principles of The Newell Way, we intend to build exceptional leadership at every level in the organization that will accelerate the company’s performance and drive its transformation forward.