Overview

Cox Newspapers is one of the nation's 10 largest newspaper enterprises. Dailies include The Atlanta Journal-Constitution, Austin American-Statesman, The Palm Beach Post, and Dayton Daily News.

2008 Key Metrics

Metro Audience Reach:**

Market	% Reach	# Adults
Atlanta	57.4%	2,270,125
Austin	62.7%	742,411
Dayton	72.0%	463,162
Palm Beach	61.5%	627,489

*Includes 2008 revenues from Cox Target Media of $243 million.
**Audience share information is based on the Scarborough Interactive Newspaper Audience metric, which provides a count of weekly unduplicated readers for these metro newspapers' daily, Sunday and Web editions.

2008 Highlights

• Provided comprehensive coverage and helped readers commemorate the historic Presidential election and inauguration of Barack Obama. Unprecedented demand for a special edition of The Atlanta Journal-Constitution on November 5th sent the paper back to press four times and pushed single copy sales well above average. Hundreds of readers lined up outside the paper's offices to buy the historic edition.
• Took bold action to reduce printing expenses in order to enhance competitiveness. The Palm Beach Post and its associated titles outsourced news print operations to The Sun-Sentinel in Fort Lauderdale. The move is expected to result in millions of dollars of future savings and focus the newspaper on its core local content production and sales competencies. In Atlanta, the Journal-Constitution consolidated printing operations to its suburban Gwinnett plant, which received color capability enhancements during the year.
• Launched AJC Media Solutions, a portfolio-based selling strategy to grow digital, print and direct marketing revenue and market share and to position The Atlanta Journal-Constitution as a multi-platform media company that provides advertising solutions across three distinct platforms.
• Set record online page views across all markets. The Atlanta Journal-Constitution received 1.23 billion page views, a 12 percent increase over 2007. Revamped mobile AJC site, which resulted in a traffic increase of 150 percent.
• Sought new ways to build revenue at the Grand Junction Daily Sentinel through "Sentinel Express," an initiative to utilize delivery trucks during off hours for courier deliveries. Established new customer relationships with area banks, hospitals and private individuals to provide competitive rates for delivery services to other nearby cities in the region.
• Dayton Daily News, Springfield News-Sun, Hamilton JournalNews and The Middletown Journal provided "lifeline" coverage in the aftermath of Hurricane Ike to Southwest Ohio residents who were greatly affected by the storm. These publications became the only source of news for many customers who were without power for up to a week. Despite the loss of power at its own plants, the Cox Ohio publications delivered papers to 99.5 percent of subscribers after the first day of the storm. The newspapers' Web sites also experienced record traffic in the storm aftermath.
• Offered for sale the Austin American-Statesman and all Cox community newspaper properties in Colorado, North Carolina, and Texas.