Diversity
At Cox, diversity is both a business strength and a corporate value. Our diverse workforce makes us more responsive to our diverse customer base, and our variety of perspectives helps shape our business strategy.
Cox practices diversity within the company and works to promote it in the business community. On a combined basis, Cox businesses spend more than $300 million annually with minority- and/or women-owned suppliers. At the corporate and business level, we also provide cash and in-kind donations to dozens of organizations, including the National Urban League, the National Council of La Raza, and the Human Rights Campaign. To foster a deeper appreciation for the diverse perspectives and backgrounds that Cox employees bring to their work each day, Cox offers a variety of formal diversity training courses. Since their launch in 1998, 9,450 employees from all Cox businesses have participated.
By fostering diversity among our employees and businesses, Cox is able to develop and deliver products and services to meet a variety of consumer needs.
Volunteerism
Community involvement is a defining attribute of our company made apparent through the donation of our individual and collective time, talents and energy. Cox employees nationwide volunteer their time to a wide range of community programs. At the corporate level, Cox is the title sponsor of Bike MS (formerly the Cox MS 150), which benefits the Georgia Chapter of the National Multiple Sclerosis Society. Habitat for Humanity is another volunteer effort supported by Cox employees throughout metro Atlanta. From 2005 through 2007, 782 Cox employees have joined together to build three homes for deserving families.
Philanthropy
Cox has a long tradition of reinvesting in our businesses and our communities to create new opportunities for our employees and fellow citizens. We are also proud of the generosity of the James M. Cox Foundation and our employees. In addition to the millions of dollars contributed annually to organizations in the communities we serve, two recent gifts have focused on causes related to Cox's business heritage and to our hometown of Atlanta.
In keeping with our heritage and commitment to providing audiences with the highest in journalistic integrity, Cox and the James M. Cox Foundation are proud supporters of the Newseum (www.newseum.org) in Washington, D.C., a museum that celebrates 500 years of news history, scheduled to open in April 2008. Through a combined $6 million gift, Cox is the title sponsor of the First Amendment Gallery, a major exhibit hall conveying the history and modern-day relevance of the five freedoms - religion, speech, press, assembly and petition - guaranteed by the First Amendment.
The Atlanta BeltLine, the largest urban redevelopment project in the country, is the beneficiary of another major gift from the James M. Cox Foundation. The BeltLine vision is to utilize 22 miles of abandoned railroad corridors to connect 45 intown neighborhoods through public transportation, parks and trails, as well as to spur economic and community development in the surrounding area. Cox Enterprises Chairman and CEO Jim Kennedy is co-chair of the $60 million capital campaign, and the James M. Cox Foundation has committed $5 million to this cause.
Insights That Guide Us All
Our businesses are challenged constantly by the need to focus on day-to-day operations, while also looking toward future opportunities. This is why one of our most important corporate responsibilities is to maintain a forward-looking perspective for the entire company. Project Echo is one effort resulting from this commitment.
Led by Cox Enterprises' corporate marketing department, Project Echo is a three-year research project to gain a better understanding of Echo Boomers, the generation born between 1977 and 1994. Echo Boomers, who already comprise 22 percent of our employee population, will become an even larger part of our customer and employee base as they come of age over the next five years, when this group is expected to make up nearly 30 percent of the adult population. The goal of Project Echo is to understand the ways in which Cox products and services can best meet the needs of this generation, as well as how to recruit and retain Echo Boomers in the Cox workforce.
2007 Annual Report
