Wilderness Trails Lead to Sales - When Roger Hilterbrandt of AutoTrader.com and Skip Dowd of AutoMart.com found themselves hiking together up a mountain trail last year as part of the Cox Executive Leadership Program (ELP), it was only natural that the two would discuss their respective businesses. After all, one goal of the program is to bring executives together, often in different environments, to foster new thinking and ideas. By the time night fell, the two had hatched a plan to combine the sales efforts of AutoTrader.com and AutoMercado.com to achieve better synergy. Both agree that the idea would have taken months to hash out in conference rooms, but a good conversation on a hiking trail proved to be the perfect setting for a sales collaboration. As a result of their collaboration, AutoMercado.com is expecting a 300 percent increase in sales in 2008 and has built the first and biggest Spanish-language automotive classified brand.
Auto Trader
Good Things That Happened In 2007
- AutoTrader.com increased revenue 32 percent in 2007, exceeding $500 million in its 10th year.
- AutoTrader.com grew its paying dealer count to 22,000.
- AutoTrader.com ranked highest for Overall Satisfaction among used-vehicle lead online buying for the fourth consecutive year, based on results from J.D. Power and Associates' 2007 Dealer Satisfaction with Online Buying Services Study. For the first time, AutoTrader.com also ranked highest for Overall Satisfaction among new-vehicle lead providers.
- AutoTrader.com partnered with MSN Autos and Kelley Blue Book to form the most comprehensive automotive network on the Internet.
- Created new publishing division that includes Auto Trader, Truck Trader, Auto Mart and Auto Mercado magazines as well as AutoMart.com and AutoExtra.com.
- Acquired CarSpot, a provider of inventory management solutions to automobile dealers.
- Launched AutoTrader Green magazine in the Seattle and Portland markets and a new car magazine in Southern California.
Cox Auto Trader Officers
- Sanford Schwartz
- President
- Buddy Solomon
- Vice President, Chief Financial Officer
- Dick Huguley
- Vice President, Operations
- Deborah Thomas
- Vice President, Human Resources
AutoTrader.com Officers
- Chip Perry
- President, Chief Executive Officer
- Bill Templeton
- Executive Vice President of Operations
- Craig Hunt
- Senior Vice President of Sales
- Dan Crowe
- Chief Information Officer
- Dave Amundsen
- Vice President, Finance
- Jeff Catron
- Vice President, Sales (East Division)
- Jim Franchi
- Vice President, Product Management
- Mance Irvin
- Vice President, Enterprise Program Management
- Roger Hilterbrandt
- Vice President, Sales (Central Division)
- Bob Landers
- Vice President, Sales (West Division)
- Matt McKenna
- Vice President, National Account Sales
- Alan Smith
- Vice President, Customer Operations
- Mark Sohl
- Vice President,
Business Systems Group - Sylvia Taylor
- Vice President, Human Resources
- Rebecca Watson
- Vice President, Organizational Services
and Community Relations - Scott Whiteside
- Vice President and General Manager,
Private Party Advertising - Clark Wood
- Vice President, Marketing
Cox AutoTrader/AutoMart Officers
- Joe George
- President
- Ian MacDonald
- Senior Vice President, Sales
- Bill Dorsey
- Vice President, Chief Financial Officer
- Bob Hadley
- Vice President, Technology
- Michelle Anderson
- Vice President, Human Resources
- Skip Dowd
- Vice President, Internet
- Scott Miller
- Vice President, Controller
- Phil Oakley
- Vice President, Business Operations
- Mike Wynn
- Vice President,
AutoTrader Publishing (East) - Paul Edmonds
- Vice President,
AutoTrader Publishing (West)
- James Menard
- Vice President, Sales
AutoMart (East) - Jeff Moore
- Vice President, Sales
AutoMart (West)
Market Locations
- AutoTrader.com Markets with Field Sales Representatives
- Alabama
- Birmingham
- Mobile
- Arizona
- Phoenix
- Sierra Vista
- Tucson
- Arkansas
- Little Rock
- Pine Bluff
- California
- Fresno
- Los Angeles
- Modesto
- Monterey
- Oakland
- Sacramento
- Salinas
- San Diego
- San Francisco
- San Jose
- Stockton
- Visalia
- Colorado
- Colorado Springs
- Denver
- Pueblo
- Connecticut
- Hartford
- New Haven
- Delaware
- Wilmington
- Florida
- Daytona Beach
- Ft. Lauderdale
- Ft. Myers
- Jacksonville
- Melbourne
- Miami
- Naples
- Orlando
- Palm Beach
- Pensacola
- Sarasota
- St. Petersburg
- Tallahassee
- Tampa
- Georgia
- Atlanta
- Brunswick
- Savannah
- Thomasville
- Hawaii
- Honolulu
- Idaho
- Boise
- Idaho Falls
- Illinois
- Bloomington
- Champaign
- Chicago
- Decatur
- Harrisburg
- Moline
- Mount Vernon
- Peoria
- Quincy
- Rockford
- Rock Island
- Springfield
- Indiana
- Elkhart
- Evansville
- Ft. Wayne
- Indianapolis
- South Bend
- Iowa
- Ames
- Cedar Rapids
- Davenport
- Des Moines
- Dubuque
- Keokuk
- Mason City
- Ottumwa
- Sioux City
- Waterloo
- Kansas
- Hutchinson
- Kansas City
- Wichita
- Kentucky
- Lexington
- Louisville
- Paducah
- Louisiana
- New Orleans
- Maine
- Auburn
- Bangor
- Portland
- Maryland
- Baltimore
- Massachusetts
- Boston
- New Bedford
- Michigan
- Alpena
- Battle Creek
- Bay City
- Cadillac
- Detroit
- Flint
- Grand Rapids
- Kalamazoo
- Lansing
- Saginaw
- Traverse City
- Minnesota
- Austin
- Duluth
- Mankato
- Minneapolis
- Rochester
- St. Paul
- Mississippi
- Jackson
- Missouri
- Cape Girardeau
- Columbia
- Hannibal
- Jefferson City
- Kirksville
- Springfield
- St. Joseph
- St. Louis
- Montana
- Billings
- Nebraska
- Hastings
- Kearney
- Lincoln
- Omaha
- Nevada
- Las Vegas
- New Mexico
- Albuquerque
- Santa Fe
- New York
- Albany
- Binghamton
- Buffalo
- Elmira
- New York
- Rochester
- Schenectady
- Syracuse
- Troy
- Utica
- Watertown
- North Carolina
- Asheville
- Charlotte
- Durham
- Greensboro
- High Point
- Raleigh
- Winston-Salem
- North Dakota
- Bismarck
- Dickinson
- Fargo
- Minot
- Valley City
- Ohio
- Cincinnati
- Cleveland
- Columbus
- Dayton
- Lima
- Toledo
- Youngstown
- Oklahoma
- Oklahoma City
- Tulsa
- Oregon
- Eugene
- Portland
- Roseburg
- Pennsylvania
- Harrisburg
- Lancaster
- Lebanon
- Philadelphia
- Pittsburgh
- Scranton
- Wilkes-Barre
- York
- Rhode Island
- Providence
- South Carolina
- Charleston
- Columbia
- Florence
- Greenville
- Myrtle Beach
- Spartanburg
- South Dakota
- Mitchell
- Rapid City
- Sioux Falls
- Tennessee
- Chattanooga
- Memphis
- Nashville
- Texas
- Austin
- Corpus Christi
- Dallas
- Fort Worth
- Houston
- Lubbock
- San Antonio
- Tyler
- Utah
- Salt Lake City
- Virginia
- Harrisonburg
- Lynchburg
- Newport News
- Norfolk
- Petersburg
- Portsmouth
- Richmond
- Roanoke
- Washington
- Seattle
- Spokane
- Tacoma
- Washington, D.C.
- West Virginia
- Charleston
- Huntington
- Wisconsin
- Appleton
- Eau Claire
- Green Bay
- LaCrosse
- Madison
- Milwaukee
- Rhinelander
- Superior
- Wausau
- Wyoming
- Cheyenne
- Cox AutoTrader/AutoMart Locations
- Alabama
- Birmingham
- Arizona
- Phoenix
- Tucson
- California
- Fresno
- Los Angeles
- Ontario
- Orange County
- Sacramento
- San Diego
- San Francisco
- Santa Fe Springs
- Torrance
- Van Nuys
- Colorado
- Denver
- Connecticut
- Hartford
- Florida
- Clearwater
- Ft. Lauderdale
- Ft. Myers
- Hollywood
- Jacksonville
- Miami
- Orlando
- Pensacola
- Tampa
- West Palm Beach
- Georgia
- Atlanta
- Illinois
- Chicago
- Rockford
- Indiana
- Indianapolis
- Iowa
- Des Moines
- Kansas
- Kansas City
- Kentucky
- Lexington
- Louisville
- Maryland
- Baltimore
- Massachusetts
- Boston
- Michigan
- Detroit
- Flint
- Grand Rapids
- Minnesota
- Minneapolis/
- St. Paul
- Missouri
- St. Louis
- Nevada
- Las Vegas
- New Jersey
- Mahwah
- New Mexico
- Albuquerque
- New York
- Buffalo
- Long Island
- Rochester
- Syracuse
- North Carolina
- Charlotte
- Greensboro
- Raleigh
- Winston-Salem
- Ohio
- Canton
- Cincinnati
- Cleveland
- Columbus
- Dayton
- Toledo
- Youngstown
- Oklahoma
- Oklahoma City
- Tulsa
- Oregon
- Eugene
- Portland
- Pennsylvania
- Philadelphia
- Pittsburgh
- Rhode Island
- Providence
- South Carolina
- Charleston
- Columbia
- Greenville
- Myrtle Beach/
- Wilmington (NC)
- South Dakota
- Sioux Falls
- Tennessee
- Memphis
- Nashville
- Texas
- Austin
- Dallas
- Houston
- Rio Grande Valley
- San Antonio
- Utah
- Salt Lake City
- Virginia
- Norfolk
- Richmond
- Roanoke
- Washington
- Seattle
- North Puget Sound
- Puget Sound
- Washington, D.C.
- Wisconsin
- Milwaukee
2007 Annual Report