Cox Enterprises 2006 Annual Report
Cox Auto Trader is one of the world's leading providers of online and print automotive consumer information through its majority-owned AutoTrader.com, the Internet's leading auto classifieds marketplace; Auto Trader Publishing, a leading producer of classified automotive advertising publications; and Auto Mart, the leading provider of print and online classified automotive advertising for dealer customers.
Highlights of the Year
  • Assumed control of Trader Publishing's automobile-related publications and Web sites.
  • AutoTrader.com increased revenue 43 percent over 2005.
  • AutoTrader.com ranked highest for Overall Satisfaction among used-vehicle lead online buying services for the third consecutive year, based on results from J.D. Power and Associates' 2006 Dealer Satisfaction with Online Buying Services Study. AutoTrader.com also ranks second highest for Overall Satisfaction among new-vehicle lead providers.
  • AutoTrader.com launched My AutoTrader.com, a feature that gives consumers more control over their car shopping experience by allowing them to save vehicles and searches to their personal "My AutoTrader.com" space.
  • AutoExtra.com was the fastest growing auto classified site in 2006 for the second straight year, according to comScore Media Metrix, with revenue growth of 81 percent over 2005. The site is also the first featuring dealer video.
  • Auto Mart launched five new Spanish-language Auto Mercado publications.
  • AutoMart.com revenue increased 58 percent.
By the Numbers
$519 Million in Revenues
5,900 Employees

AutoTrader.com
3.4 Million Vehicle Listings
39,000 Dealers
186,000 Private Owners
11.2 Million Shoppers Monthly

Auto Trader Publishing
240 Automobile and Light Truck Shopping
  Titles, Including 67 AutoExtra.com Print
  Publications
1.9 Million Weekly Circulation
1.3 Million Vehicle Internet Listings
  on AutoExtra.com

Auto Mart
1.4 Million Dealer Internet Listings
72 Markets with Print Publications
10 Million Active Car Buyers Monthly
  (combined print and online)
24 Markets Served by Spanish-Language
  Auto Mercado Publications and
  AutoMercado.com
Auto Trader Revenue Growth Auto Trader Revenue Growth
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