Top Rankings Among Top Listeners 79 percent of Cox Radio stations are ranked in the top ten within their target demographic, and Cox stations were ranked among the top three stations in the 25–54 demographic in almost all of its markets during 2005. In Florida, where growth has been exceptionally strong, Cox stations in Tampa captured two of the top five spots in 2005.

Turn Up the Technology Cox Radio continues to go digital, delivering higher sound quality to listeners than ever before. By mid-2006, more than 50 percent of Cox stations will be broadcasting in high-definition (HD) radio, and by 2008, 80 percent of Cox stations should be upgraded.

HD also delivers new opportunities for expanded programming offerings, such as the use of supplemental audio channels with more diverse programming, as well as the ability to provide visual information on enhanced data displays. Technology is also changing the device through which Cox Radio reaches listeners. More personal devices, such as cell phones and iPods, feature FM receivers, which means that Cox Radio stations have more opportunities to spend time with their listeners.

A Station Presence On-Site and Online Local advertisers appreciate the grassroots presence Cox has in its communities. Cox sales associates capitalize on this presence by creating customer-tailored programs, such as sponsorship of local events or live broadcasts from retail sites. Cox advertisers can also reach their target audiences through advertising opportunities on stations’ Web sites that listeners visit frequently. The popularity of our stations’ Web sites resulted in a 24 percent jump in Internet revenues in 2005.

Out-Servicing The Competition Customer service took a major leap in 2005 through a totally re-engineered Customer Service Initiative that includes an online Advertiser Resource Center. This portal enables Cox advertisers to monitor when a spot will run, when it actually ran, how the copy sounds, billing data, and much more. As part of this industry pioneering effort, Cox now has a service hotline and a central customer service representative in each market, providing a leg up on the competition when it comes to service.