Bundles of Success Today, multiple service providers are focused on grabbing a share of the vast communications marketplace. Many of them are trying to perfect the “bundling” and seamless delivery of multiple services into homes and businesses. Cox Communications has nearly a decade lead in this effort and an advantage that is evident in the company’s subscriber counts and customer loyalty. Among the company’s 6.6 million residential customers, almost half subscribe to at least two of Cox’s three major services: Cox Cable, Cox High Speed Internet and Cox Digital Telephone. In 2005, Cox Communications reached an industry first: one million “triple-play” customers who chose all three services. The company realizes that keeping customers happy is largely dependent on how much convenience Cox can bring to their lives, so the company offers numerous features and services – including multiple billing options – that help customers enjoy their Cox services even more.

Very Satisfied Customers Already a recognized leader in customer satisfaction, Cox received the highest rankings for overall customer satisfaction from J.D. Power and Associates in two 2005 studies: The Internet Service Provider Residential Customer Satisfaction Study, marking the first time that Cox High Speed Internet ranked first in overall customer satisfaction nationally; and in the residential telephone study in the West region, the third consecutive year Cox’s phone service has been cited by this study. Finally, Cox’s Internet service received its third PC Magazine Readers’ Choice Award, a survey based on responses by more than 9,000 broadband users, including DSL and satellite customers.

Family Time Take Charge! Smart Choices for Your Cox Digital Home is an educational campaign empowering parents to manage children’s access to mass media content. The initiative strives to increase customer awareness and use of parental controls and filtering tools already available on their cable and Internet services. Customer research indicates parents overwhelmingly feel it is their responsibility to manage what their children see, and don’t see, on TV and the Internet. But they admit they sometimes don’t do a great job and are looking for help. With Take Charge!, Cox provides that help. The company partners with well-known children’s advocate and TV host John Walsh to deliver dozens of resources, materials and events that educate parents on how to talk to their kids about appropriate viewing habits and to set guidelines and parameters that are right for their families.

To the Max A digitally animated, three-dimensional character named Digital Max was born as Cox Communications’ brand icon in 2005. The witty character resides in the real world and lives to educate and interact with Cox customers. The well-coiffed, blue-sweater-attired Digital Max stars in the company’s advertising, hosts his own site on cox.com, and generally delights in reinforcing Cox Communications’ brand promise, Your Friend in the Digital Age.