To our shareholders, associates, customers and communities:
At Regions we have a clear, actionable plan to grow value for all our stakeholders – to enhance our ability to serve the financial needs of our customers; to create a high-performing and engaged team of associates; to be actively involved in supporting our communities; and, to deliver sustainable performance to shareholders.
We spend a lot of time thinking about what customers need from us today and what they will expect from us in the future. After all, our continued success rests on properly aligning our capabilities, solutions, processes and teams with the financial needs of our customers. No matter how they choose to bank with us – web, smart phone app, at an ATM, by phone or in our branches – we know they want convenience. They want responsive service and faster answers while receiving trusted advice to help meet their financial objectives. Perhaps most importantly, we know our customers’ expectations constantly change. They evolve rapidly – and so must we.
By embracing change and innovation, our associates execute a disciplined strategy that enhances our customers’ experience and delivers long-term, sustainable growth for Regions. It was this disciplined approach and a commitment to continuous improvement that contributed to a year of strong performance. In fact, 2017 was one of the most successful in our bank’s 160-plus year history. We increased overall profitability and continued to deliver robust shareholder returns while providing some of the best customer service in the industry. We enhanced our efficiencies and delivered prudent growth even as we strengthened the foundation of trust and integrity that is essential to building enduring customer relationships.