2017 Annual Review
2017 Annual Review
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We execute against these strategic imperatives,
and are continuing to grow earnings, by primarily leveraging
distinct advantages that make Regions different.
More than 92% of our deposits are low-cost, one of the most attractive deposit profiles
in our industry.
More than two-thirds of our deposits are retail, comprised of consumer and private wealth accounts. And our retail depositors are exceptionally loyal: more than 4 in 10 have been customers for a decade or more. In addition, half
of our branches are in
smaller markets.
That means we capture more of the benefit from rising rates to increase net interest income and expand net interest margin, which contributes to improved earnings and profitability for shareholders.
That are sufficient to support our objectives: organic growth, strategic opportunities and a robust shareholder return.
Simplify and Grow is a new strategic initiative that will change our processes, our products and our delivery channels to meet customers’ growing demand for an easier, faster and more convenient way to conduct financial business.
By delivering for customers and earning their trust, we’ve earned some of the most prestigious awards in financial services.
*Taxable equivalent basis; see fourth quarter 2017 Earnings Supplement for GAAP to non-GAAP reconciliations