As we work to be the world's best beverage sales and customer service company, we continue to improve the methods and processes that drive our business. The highest levels of customer service – coupled with the world's best brands – are essential in driving consistent, long-term profitable growth and increasing value for our shareowners.
Throughout our territories, we meet the demands of a highly competitive marketplace with a combination of the best sparkling brands and a growing portfolio of successful still brands and waters. Our Red, Black, and Silver portfolio – Coca-Cola, Diet Coke/Coke light, and Coca-Cola Zero – continues to create value-building growth. We also continue to expand and develop the still category with brands such as Capri-Sun, Chaudfontaine, Ocean Spray, and vitaminwater, and the energy category with brands such as Burn, Monster, Nalu, and Relentless.
Creating value for our customers – and improving our interactions with them – is essential in creating long-term sustainable growth. We are moving forward with several customer-centered initiatives, including improved e-commerce capability and refined go-to-market methods that better match brand characteristics with customer needs. We will also continue to take advantage of opportunities for improving supply chain effectiveness.
A core objective of our company is creating a winning and inclusive culture that drives results. This requires recruiting, developing, and rewarding talented, dedicated people regardless of their age, ethnic background, gender, sexuality, or disability. This gives us access to the widest possible talent pool and allows us to be more engaged on a local level. We believe every employee must be a respected member of our team and our workforce a reflection of the communities in which we operate.